The Smarter Kitchen
Enter the Profile Experience, a mixed reality space where VR/AR and connectivity combine to reshape our creativity. This digital playground of product discovery uses tools to go beyond our physical constraints for a fully immersive experience that encourages feature seekers to activate their own imaginations and explore freely.
Design Elements
to Explore
- Industrial Inspired Concrete
- Rich Walnut Wood Cabinetry
- Slatted Cabinetry Design Detail
- Cantilevered Dining Surface
- Slate Flooring
- Cambria Quartz Countertops

Experience Profile in VR
Tour our GE Profile Virtual Home to understand how our product innovation helps make home management easier and experience our appliances like you never have before.
This is smarter cleaning
GE Profile™ is bringing laundry to life by unveiling its new portfolio of smart laundry machines helping make cleaning that much easier.
The GE Profile Front Load 950 Series features innovative technology that helps owners customize each wash. It’s the only machine with an UltraFresh™ Vent that uses adaptive intelligence to learn customer usage tendencies and is outfitted with an UltraFresh™ sensor with Microban® Antimicrobial Technology.
The GE Profile Top Load 900 Series features the first-ever washer with Alexa built-in that lets users dance to their favorite song, check the weather and set their clean cycles to specific care instructions or stain removals with a simple command.
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